A native of Los Angeles, Craig Calsbeek is a graduate from the prestigious Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 25 years.
Craig started out as a freelance illustrator, represented on both coasts and commissioned by a formidable roster of consumer publications and book publishers. He was a regular contributor to the Los Angeles Times and an outside consultant to Apple Computer during the early development of the Macintosh. He also served as a freelance Graphic Designer and Art Director for many national advertising agencies.
Craig has created award-winning corporate identities, promotions, direct mail, print ads, press relations campaigns, POP materials, direct response campaigns, annual reports, collateral materials of all sizes and shapes, billboards and trade show booths. He also designs and implements internet and social marketing strategies.
Craig currently works independently for a select mix of large and small companies and he enjoys giving back by working pro-bono for several worthwhile charitable organizations such as Rady Children's Hospital in San Diego, Carlsbad based Fresh Start Surgical Gifts, and the San Diego Ronald McDonald House.
Some of Craig's favorite things include activities with his wife and 3 kids plus concerts, movies, jazz music, fast cars, golf, gardening and a passion for collecting retro toy collectibles.
PROFESSIONAL SUMMARY
Design and produce award-winning corporate branding, promotions, direct response campaigns, collateral materials of all sizes and shapes, print ads, POP materials, annual reports, magazine editorial, press relations campaigns, billboards, trade show displays and web & social media. Highly motivated and results-oriented professional with exceptional leadership and communication skills. Strong background in all aspects of developing and producing high-impact, creative, marketing solutions for a broad range of industries. Extensive track record of consistently working cooperatively to meet and exceed client’s marketing goals and objectives with a solid return on investment.
SKILLSETS
• Original and collaborative concept and design of comprehensives.
• Maintain existing or develop new branding solutions and strategies.
• Implement internet, viral, web & social media marketing campaigns.
• Develop and maintain corporate graphic standards.
• Art Direction of photography and illustration. Stock, location or studio
• Set goals and schedule, oversee production of all contributors.
• Print and production specification and supervision. Press runs.
• Vendor contact, fulfillment and delivery of final product.
TECHNICAL SKILLS
Adobe Creative Suite (CS5), Macromedia Freehand, Microsoft Office, Quark Xpress
EDUCATION
Art Center College of Design, California. Bachelor of Arts degree. Graphic Design and Advertising. Numerous Programs, Adobe Workshops and extended education classes.
AWARDS
• U.S. Small Business Administration: Small Business Week, Poster Design
• Certificate of Merit – Society of Illustrators of New York
• Silver Medal – Society of Illustrators of Los Angeles
• DESI Award for Excellence for Sales Literature: Graphic Design USA
• Creativity 33: Award of Distinction
• American Red Cross: Outstanding Corporate Contributions, Public Affairs Directors Award
• Fresh Start Surgical Gifts: Communications Volunteer of the Year
References provided upon request.
Craig started out as a freelance illustrator, represented on both coasts and commissioned by a formidable roster of consumer publications and book publishers. He was a regular contributor to the Los Angeles Times and an outside consultant to Apple Computer during the early development of the Macintosh. He also served as a freelance Graphic Designer and Art Director for many national advertising agencies.
Craig has created award-winning corporate identities, promotions, direct mail, print ads, press relations campaigns, POP materials, direct response campaigns, annual reports, collateral materials of all sizes and shapes, billboards and trade show booths. He also designs and implements internet and social marketing strategies.
Craig currently works independently for a select mix of large and small companies and he enjoys giving back by working pro-bono for several worthwhile charitable organizations such as Rady Children's Hospital in San Diego, Carlsbad based Fresh Start Surgical Gifts, and the San Diego Ronald McDonald House.
Some of Craig's favorite things include activities with his wife and 3 kids plus concerts, movies, jazz music, fast cars, golf, gardening and a passion for collecting retro toy collectibles.
PROFESSIONAL SUMMARY
Design and produce award-winning corporate branding, promotions, direct response campaigns, collateral materials of all sizes and shapes, print ads, POP materials, annual reports, magazine editorial, press relations campaigns, billboards, trade show displays and web & social media. Highly motivated and results-oriented professional with exceptional leadership and communication skills. Strong background in all aspects of developing and producing high-impact, creative, marketing solutions for a broad range of industries. Extensive track record of consistently working cooperatively to meet and exceed client’s marketing goals and objectives with a solid return on investment.
SKILLSETS
• Original and collaborative concept and design of comprehensives.
• Maintain existing or develop new branding solutions and strategies.
• Implement internet, viral, web & social media marketing campaigns.
• Develop and maintain corporate graphic standards.
• Art Direction of photography and illustration. Stock, location or studio
• Set goals and schedule, oversee production of all contributors.
• Print and production specification and supervision. Press runs.
• Vendor contact, fulfillment and delivery of final product.
TECHNICAL SKILLS
Adobe Creative Suite (CS5), Macromedia Freehand, Microsoft Office, Quark Xpress
EDUCATION
Art Center College of Design, California. Bachelor of Arts degree. Graphic Design and Advertising. Numerous Programs, Adobe Workshops and extended education classes.
AWARDS
• U.S. Small Business Administration: Small Business Week, Poster Design
• Certificate of Merit – Society of Illustrators of New York
• Silver Medal – Society of Illustrators of Los Angeles
• DESI Award for Excellence for Sales Literature: Graphic Design USA
• Creativity 33: Award of Distinction
• American Red Cross: Outstanding Corporate Contributions, Public Affairs Directors Award
• Fresh Start Surgical Gifts: Communications Volunteer of the Year
References provided upon request.