Get in the Game with Tony Hawk
Branding A Sporting Life Health & Fitness Festival
I recently completed the design of the branding and all marketing materials for A Sporting Life event. Sponsored by the Encinitas Chamber of Commerce, AT&T and Clear Channel the event features a day packed with athletes, health & fitness activities, entertainment and music.

Legendary skateboarder Tony Hawk and other skateboarding greats will be performing and over 30 world-class champion athletes will be on hand. Over 3000 people are expected to attend.

I set out to design a really strong logo using bold colors and graphics depicting the excitement and vibrance of this sporting event. The graphic theme was integrated into all advertisements, flyers, on-site banners, posters as well as web banner ads and online graphics.

Marilyn Phenow, Public Relations & Chamber Development Director said, "Thanks so much to Craig for his time, effort, and amazing work he provided for all the graphics and marketing materials for A Sporting Life event. It's a huge undertaking and Craig was with us every step of the way."
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