CCGD launches AquaTech Soft Goods Ad Campaign

The campaign consist of three ads targeting professional and amateur outdoor and sports photographers which will roll out in print and online in the coming year. The three-tiered campaign was designed to raise awareness of its expanding range of new, innovative soft goods accessories their All Weather Shields, Sensory Gloves and a comprehensive, category ad highlighting the complete line of soft goods products. The campaign features photographers in adverse weather conditions using the products reinforcing the function and flexibility of the product line. Craig Calsbeek stated, “I was given a clean slate from which to develop the attitude, look & feel for Aquatech. I was tasked to execute an authentic message that would ring true with a segment of the photographic community that prides itself on getting the shot no matter the environment.” CREDITS: Client: Phil Gallagher, AquaTech Imaging Art Director: Craig Calsbeek Designer: Craig Calsbeek Copywriter: Dale Halfaker