Ad campaign for HOYA's new EVO Antistatic series of professional photographic filters. HOYA engineers have developed a new antistatic coating that acts like a force field around the filter to repel dust.
Drawing on the “real use” situation of a surfboard shaper's shop as an example of the unique benefits and qualities of using these filters, the larger campaign will feature, web banner ads, social media engagement and eventual trade show display.
Drawing on the “real use” situation of a surfboard shaper's shop as an example of the unique benefits and qualities of using these filters, the larger campaign will feature, web banner ads, social media engagement and eventual trade show display.
